The LinkedIn Pixel tracks conversions and events, offering an opportunity to learn what’s working-or what’s not-and gain valuable insight into your ad campaigns. Why you need the LinkedIn pixelĭata is power… but you can’t collect data if you don’t have tracking set up.Īdding a LinkedIn Insight tag to the pages of your website (including any subdomains or blog sections!) will allow you to track exactly who has visited your page. You’re smart, I can tell.) Check out our installation guide for Facebook Pixel here. What can’t this thing do?! (As it turns out: make me actual cookies, unfortunately.)įacebook pixel does the same thing, but for your Facebook audience.
You can also use the Pixel to track conversions as potential customers click through LinkedIn ads to your site. That way, whenever someone with a LinkedIn account comes to your website, you can target them again on LinkedIn later. This will leave a cookie in the browser of any visitors. What is the LinkedIn pixel?Įssentially, the LinkedIn pixel is a piece of Javascript code that you install on each page of your website. Read on to learn the benefits of the LinkedIn Insight tag, how to install the code, and how you can use it to create retargeting lists for your ads. Does a LinkedIn tag by any other name, uh, track as sweet? It sure does-as long as you’ve added it to your website code. You might know the Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag. LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks.
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